They love a bit of urban warfare with rapping and stuff, and although they are less armoured than their counterparts, their electronic warfare, enery weapons and fast vehicles more than make up for it.įollowing them are the Americans, who split from Europe after a controversial space race, eventually upsetting everyone when they launched their Star Wars-like Freedom Star space station. We were too busy drinking fish and chips and eating tea, love.Įurope has the Enforcers Corps to do its bidding made up of counter-terrorist agents like Jack Bauer and peacekeeping forces like Greenpeace. The resulting energy crisis meant the continent had to band together - all except the UK and Ireland. Ubisoft has whipped the wrappers off the three factions in real-time strategy console game Tom Clancy's EndWar.Ĭhief among them has to be the European Federation, formed in 2016 after Saudi Arabia and Iran had a nuclear argument. "To compete in such a competitive market it is important for Sony to get a multi-media message out there to differentiate the product from rivals," said games analyst Piers Harding-Rolls.Įither way, they can't possibly be as bad as Microsoft's Scene It? ads. Of course, it's not the first time platform holders have taken the multimedia angle when marketing their consoles, but UK analysts believe it's an essential move to differentiating the PS3 from the competition.
""The new campaign is designed to showcase the wealth of entertainment available on PlayStation 3," explains SCE UK marketing man Alan Duncan. The theatrical ad, called "The Entertainers" will feature a magician, his assistant and a plucky acrobat all trying to promote the different features of the PS3. Sony is also reported to be spending almost $2 million to promote three key titles, including sure-fire girlfriend and granny hit Singstar, which is in the shops on December 12. Guardian Unlimited has revealed details of the Japanese outfit's holiday campaign, which kicks off with a PlayStation 3 television ad that promotes the console as an entertainment center that plays and stores music, films and photos. There's little over four weeks until Christmas and if any of the three platform holders has realised there's money to be made, it's Sony.
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